Les­son num­ber

Finweek English Edition - - BUSINESS -

4. Stick to a strat­egy that works. Just like a fran­chise suc­ceeds be­cause it has ex­ist­ing sys­tems, brand­ing and “look and feel”, you should be look­ing to f ind some­thing that works and then repli­cate and scale it. It makes no sense to build in­sti­tu­tional knowl­edge with one busi­ness model and then go and change it by rolling out a for­mula, which is com­pletely dif­fer­ent to what works.

Fi­nally, this brings us to the on-the­ground ex­e­cu­tion of Lad­brokes cus­tomer ac­qui­si­tion.

As we touched on above, the success of the UK model has been that Lad­bro-

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