4. Stick to a strategy that works. Just like a franchise succeeds because it has existing systems, branding and “look and feel”, you should be looking to f ind something that works and then replicate and scale it. It makes no sense to build institutional knowledge with one business model and then go and change it by rolling out a formula, which is completely different to what works.
Finally, this brings us to the on-theground execution of Ladbrokes customer acquisition.
As we touched on above, the success of the UK model has been that Ladbro-