WEB­SITES

PROFIT

Finweek English Edition - - COVER STORY -

Ac­cord­ing to the SME Sur­vey 2012, which is the orig­i­nal rep­re­sen­ta­tive sur­vey of SMEs in South Africa con­ducted by World Wide Worx, 410 000 SMEs in South Africa cur­rently have a web­site, rep­re­sent­ing 63% of ac­tive, for­mal SMEs. Of those with a web­site, 27% are strongly prof­itable, while only 11% of those with­out can claim the same. Only 5% of those with a web­site are run­ning at a loss, while 16% of those with­out a web­site are in the red.

“The full im­pact of th­ese web­sites on the econ­omy is placed in per­spec­tive by the num­ber of SMEs that would not have sur­vived with­out a web­site,” com­mented Gold­stuck. “Ap­prox­i­mately 150 000 SMEs in South Africa would not be able to sur­vive with­out their web pres­ence. With SMEs ac­co­cunt­ing for about 7.8m jobs in South Africa, this means as many as 1.56m jobs would be in jeop­ardy were it not for the In­ter­net. This is an in­di­rect im­pact of the In­ter­net on the South African econ­omy, but one that is as sig­nif­i­cant as the di­rect im­pact.” The sec­tors with a par­tic­u­larly high like­li­hood of SMEs hav­ing a web­site in­clude IT (89%), com­mu­ni­ca­tions (76%) and tourism (77%).

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