WEL­COME TO THE COCK­TAIL CIR­CUIT

Finweek English Edition - - INSIGHT: LOCAL -

The CEO of a gold com­pany worth over $1bn with se­ri­ous op­er­a­tional is­sues re­cently told me that he goes on site to view his op­er­a­tions about once a quar­ter, but he goes to at least four con­fer­ences around the world ev­ery quar­ter to talk to an­a­lysts, in­vestors and prospec­tive in­vestors.

Surely the process of mak­ing money/ run­ning a busi­ness with which you are en­trusted by share­hold­ers is more im­por­tant than telling peo­ple about it. The cart is in front of the horse some­how. For too long gold com­pany ex­ec­u­tives have made a liv­ing out of spend­ing all of their time mar­ket­ing t heir op­er­a­tion and telling peo­ple what

their share prices

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