Ex­pos­ing

Finweek English Edition - - BUSINESS -

It’s of­ten said an en­tre­pre­neur’s jour­ney is a lonely one, but for the past five years small-busi­ness own­ers have been given a plat­form to be around some of their own to ei­ther share their ex­pe­ri­ences or be in­spired by other busi­ness own­ers who have made their busi­nesses a success.

The My Busi­ness Expo held re­cently at the Gal­lagher Con­ven­tion Cen­tre, Midrand, has be­come an an­nual event that small busi­nesses own­ers look for­ward to.

Founder and CEO of the Na­tional Small Busi­ness Cham­ber (NSBC) Mike An­der­son, who ini­ti­ated the My Busi­ness Expo, now in its f ifth year, says it has grown to be­come the largest pre-reg­is­tered del­e­gates con­fer­ence of its kind. An­der­son says only about 40% of small busi­nesses ex­hibit at the expo with the ma­jor­ity at­tend­ing as del­e­gates to find so­lu­tions, ideas, op­por­tu­ni­ties and strate­gies to build and grow their busi­nesses.

The com­mon trends in the types of busi­nesses ex­hibit­ing at the expo, ac­cord­ing to An­der­son, have pre­dom­i­nantly be­come those in the busi­nesses ser­vices, pro­fes­sional ser­vices and fi­nan­cial ser­vices sec­tors. The expo fo­cuses on, among other things, rais­ing var­i­ous is­sues to help small busi­nesses find cus­tomers and build their cus­tomer base and help them ed­u­cate the cus­tomer on how to spend with them.

“Sell­ing is ev­ery­thing, if you have a suf­fi­cient num­ber of sales, cash will f low. And if cash f lows, you can fix any­thing, you can hire the right peo­ple and you can im­ple­ment the right mar­ket­ing and you can get the right tech­nol­ogy. And that way you can take care of a lot of things within your busi­ness,” says An­der­son.

Mike An­der­son

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.