It’s often said an entrepreneur’s journey is a lonely one, but for the past five years small-business owners have been given a platform to be around some of their own to either share their experiences or be inspired by other business owners who have made their businesses a success.
The My Business Expo held recently at the Gallagher Convention Centre, Midrand, has become an annual event that small businesses owners look forward to.
Founder and CEO of the National Small Business Chamber (NSBC) Mike Anderson, who initiated the My Business Expo, now in its f ifth year, says it has grown to become the largest pre-registered delegates conference of its kind. Anderson says only about 40% of small businesses exhibit at the expo with the majority attending as delegates to find solutions, ideas, opportunities and strategies to build and grow their businesses.
The common trends in the types of businesses exhibiting at the expo, according to Anderson, have predominantly become those in the businesses services, professional services and financial services sectors. The expo focuses on, among other things, raising various issues to help small businesses find customers and build their customer base and help them educate the customer on how to spend with them.
“Selling is everything, if you have a sufficient number of sales, cash will f low. And if cash f lows, you can fix anything, you can hire the right people and you can implement the right marketing and you can get the right technology. And that way you can take care of a lot of things within your business,” says Anderson.