Other leg­is­la­tion

Finweek English Edition - - BUSINESS - Ina Op­per­man

The Pro­tec­tion of Per­sonal In­for­ma­tion Act (PoPI) will re­quire your con­sent be­fore di­rect mar­keters may ap­proach you, un­less you are an ex­ist­ing cus­tomer and gave your per­sonal in­for­ma­tion to the di­rect mar­keter and you had a “rea­son­able op­por­tu­nity to ob­ject, free of charge and in a man­ner free of un­nec­es­sary for­mal­ity”. Di­rect mar­keters will also only be al­lowed to con­tact you once to get your con­sent. Ina Op­per­man is the co-au­thor of Un­der­stand­ing the Con­sumer Pro­tec­tion Act pub­lished by Juta.

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