DMA and Trustfabric Opt-out reg­is­ters

Finweek English Edition - - BUSINESS -

Con­sumers who wanted to block di­rect mar­ket­ing un­til now could reg­is­ter with the Di­rect Mar­ket­ing As­so­ci­a­tion of South­ern Africa (DMSA), but could only opt out from mar­ket­ing from its mem­bers, which in­cludes al­most all the big com­pa­nies in the coun­try.

The TrustFabric plat­form al­lows in­di­vid­u­als to keep their per­sonal in­for­ma­tion up-to-date in one place and then se­lec­tively and se­curely share that in­for­ma­tion

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