Finweek English Edition - - ADVERTISING & MARKETING -

It’s claimed to be the world’s largest light-emit­ting diode (LED) dis­play – big­ger than the dis­plays on New York’s Times Square or Lon­don’s Pic­cadilly Cir­cus. Crown­ing the 29-storey Absa Tow­ers build­ing, each of the four screens is al­most twice the size of a bas­ket­ball court (40 me­tres by 16 me­tres), and can be seen from 1.5km away on the ground, 2.5km in the air. The tech­no­log­i­cal in­no­va­tion is an in­te­gral part of a 10year in­ner city re­ju­ve­na­tion project by Absa, show­ing its com­mit­ment to the City of Jo­han­nes­burg as a lead­ing cen­tre for busi­ness on the African con­ti­nent.

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