Make it real
Vodacom and MTN are teasing consumers with promotional pricing. Again!
Cost reductions for broadband are always cause for celebration, but I’d like to put my rant up front: enough with the promotional pricing already. MTN and Vodacom have announced big price reductions for prepaid cellular data services in April, but are limiting them to the span of this month and then, well, maybe they’ll continue them, maybe not.
This should frustrate consumers. First, the promotional pricing isn’t applied overtly – you have to specially request promotional data bundles, otherwise you’ll be charged the regular amount in the case of Vodacom’s special.
That said, the special pricing is spectacular. Vodacom is offering 2GB bundles at R249 while MTN has the same for R245. Vodacom also has a massive 20GB bundle for R500, which is usually priced at R3 200.
These specials follow on the aggressive pricing by Telkom’s 8ta and Cell C – with the latter announcing its own promotional pricing last week, including a 100GB bundle for R2 500 that is valid for a whole year.
Now don’t get me wrong – we all love a special and it’s nice to see some competition from the underdogs pushing down prices. But it’s also opaque and doesn’t give consumers what we really need – consistent pricing that doesn’t hide behind a promotion.