AN E-TAIL REV­O­LU­TION?

Finweek English Edition - - INVESTMENT -

Ac­cord­ing to the McKin­sey Global In­sti­tute, China has be­come the world’s sec­ond largest e-tail mar­ket, with es­ti­mated rev­enues for 2012 as high as a whop­ping $210bn and a com­pound an­nual growth rate of 120% since 2003. China’s re­tail sec­tor is also among the “most wired” any­where, says McKin­sey – as e-tail­ing com­manded about 5%-6% of to­tal re­tail sales in 2012, com­pared with 5% in the US. In­ter­est­ingly, very lit­tle Chi­nese e-tail­ing takes place di­rectly be­tween con­sumers and re­tail­ers. In­stead, most oc­curs on dig­i­tal mar­ket­places. McKin­sey be­lieves that Chi­nese e-tail­ing may catal­yse a “leapfrog” move by the broader re­tail sec­tor, putting it on a fast track to a more dig­i­tal fu­ture.

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