HUNGER FOR MORE
DE BEERS GOES AFTER THE ASIAN DIAMOND MARKET
Speaking for the tongue-tied male half of the species, a diamond ring delivers a certain coup de grâce to a marriage proposal. First, it’s sparkly. Second, it’s expensive. And, third, perhaps because of the second point, it means we’re serious.
Yet the question is, how can a shiny, glass-like stone carry such resonance? What social meme justifies the abandonment of sense, and such a reckless raid of the annual purse?