BRAND­ING LUS­TRE

Finweek English Edition - - COVER STORY -

What’s in­ter­est­ing about De Beers lately, how­ever, is not just its fo­cus on di­a­mond sales in gen­eral, but on grow­ing its own branded line, Forever­mark. The busi­ness was started in 2008 with Lussier be­com­ing its CEO a year later.

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