Ev­ery busi­ness is a

Finweek English Edition - - ADVERTORIAL -

Tech­nol­ogy has be­come an in­te­gral part of al­most ev­ery as­pect of busi­ness – and in­creas­ingly, of any size busi­ness. With the emer­gence of pow­er­ful new plat­forms and tools such as so­cial me­dia, mo­bile com­put­ing, data an­a­lyt­ics and cloud com­put­ing, tech­nol­ogy has trans­formed the way com­pa­nies op­er­ate – and how they will evolve in the fu­ture. As a re­sult, busi­ness lead­ers need to change their tra­di­tional ap­proach to tech­nol­ogy – and ac­cept that tech­nol­ogy is no longer just a nice-to-have; it has to be a core com­po­nent of any suc­cess­ful and sus­tain­able com­pany strat­egy. “Ev­ery busi­ness is now a dig­i­tal busi­ness,” is how Wil­lie Schoe­man, Ac­cen­ture South Africa’s se­nior man­ag­ing ex­ec­u­tive for tech­nol­ogy, sum­marises it. To as­sist com­pa­nies in their ap­proach to tech­nol­ogy, Ac­cen­ture com­piled the Tech­nol­ogy Vi­sion 2013 report, which ex­plores the fu­ture of en­ter­prise IT and pro­vides de­tailed rec­om­men­da­tions for how busi­ness lead­ers can har­ness emerg­ing tech­nol­ogy trends to make them more com­pet­i­tive – and ul­ti­mately, more prof­itable. The report iden­ti­fied seven key trends and po­ten­tial op­por­tu­ni­ties for ex­ec­u­tives to con­sider:

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