7 rules for managing creative people
Moody, erratic, eccentric and arrogant? Perhaps – but you can’t just get rid of them. In fact, unless you learn to get the best out of your creative employees, you will end up f iling for bankruptcy sooner or later. Conversely, if you just hire and promote people who are friendly and easy to manage, your f irm will be mediocre at best. Suppressed creativity is a malig n or g a n i s at i ona l t u mour. Although every organisation claims to care about innovation, very few are will- ing to do what it takes to keep their creative people happy, or at least productive. So what are the keys to engaging and retaining creative employees? people are natural experimenters, so let them try, test and play. Of course there are costs associated with experimentation, but these are lower than the cost of not innovating.