7 rules for man­ag­ing cre­ative peo­ple


Finweek English Edition - - MANAGEMENT -

Moody, er­ratic, ec­cen­tric and ar­ro­gant? Per­haps – but you can’t just get rid of them. In fact, un­less you learn to get the best out of your cre­ative em­ploy­ees, you will end up f il­ing for bank­ruptcy sooner or later. Con­versely, if you just hire and pro­mote peo­ple who are friendly and easy to man­age, your f irm will be medi­ocre at best. Sup­pressed cre­ativ­ity is a malig n or g a n i s at i ona l t u mour. Although ev­ery or­gan­i­sa­tion claims to care about in­no­va­tion, very few are will- ing to do what it takes to keep their cre­ative peo­ple happy, or at least pro­duc­tive. So what are the keys to en­gag­ing and re­tain­ing cre­ative em­ploy­ees? peo­ple are nat­u­ral ex­per­i­menters, so let them try, test and play. Of course there are costs as­so­ci­ated with ex­per­i­men­ta­tion, but th­ese are lower than the cost of not in­no­vat­ing.

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