SPOIL THEM AND LET THEM FAIL.

Finweek English Edition - - MANAGEMENT -

Like par­ents who cel­e­brate their chil­dren’s mess, show your cre­ative em­ploy­ees un­con­di­tional sup­port and en­cour­age them to do the ab­surd and fail. In­no­va­tion comes from un­cer­tainty, risk and ex­per­i­men­ta­tion – if you know it will work, it isn’t cre­ative. Cre­ative

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