ONLY I NVOLVE THEM I N MEANINGFUL WORK.
My research indicates that natural innovators tend to have more vision. They see the bigger picture and are able to understand why things matter, even if they cannot explain it. The downside to this is that they simply won’t engage in meaningless work. This all-or-nothing approach mirrors the bipolar temperament of creative artists, who perform well only when inspired – and inspiration is fuelled by meaning. This rule can also be applied to other employees: Everyone is more creative when driven by their genuine interests and a hungry mind.
As the novelist John Irving said: “The reason I can work so hard at my writing is that it’s not work for me.” At the same time, there will be employees who are less interested in doing interesting work; they are satisfied with simply clocking in and out and are incentivised by external rewards. Companies should ensure that trivial or meaningless work is assigned to these employees.