DON’T PRESSURE THEM.
Creativit y is usually enhanced by giving people more freedom and f lexibility at work. If you like structure, order and predictability, you are probably not creative. However, we are all more likely to perform more creatively in spontaneous, unpredictable circumstances because we cannot rely on our habits. Don’t constrain your creative employees; don’t force them to follow processes or structures. Let them work remotely and outside normal hours; don’t ask where they are, what they are doing or how they do