Finweek English Edition - - MANAGEMENT -

25 “For­mula One isn’t the only place where success is de­pen­dent on go­ing ‘off strat­egy’. In or­gan­i­sa­tions strat­egy of­ten cre­ates in­er­tia, lock­ing you into a course of ac­tion and com­mit­ments, a course of ac­tion, which is also of­ten clear to your com­peti­tors. One of the ben­e­fits of ‘war gam­ing’ ex­er­cises is to un­der­stand and an­tic­i­pate the strate­gies of the com­pe­ti­tion. By sud­denly go­ing ‘off strat­egy’ you can wrong foot the com­pe­ti­tion and cre­ate new op­por­tu­ni­ties.” – Mark Jenk­ins, pro­fes­sor of busi­ness strat­egy and Di­rec­tor of Re­search at Cranf i eld School of Man­age­ment, Cran­field Univer­sity.

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