COM­MU­NI­CATE FRE­QUENTLY

Finweek English Edition - - BUSINESS -

In fam­ily busi­nesses the ex­pres­sion “Play the ball, not the man” is ever so im­por­tant. Strive to re­move the emo­tion and bag­gage from com­mu­ni­ca­tion and see your­self as an em­ployee with a job de­scrip­tion. Fo­cus on the busi­ness at hand not dad, mom, brother or sis­ter. Monthly meet­ings are well ad­vised.

Get­ting com­mu­ni­ca­tion right cre­ates a busi­ness that is im­mensely pow­er­ful. Fam­ily busi­nesses see gen­er­a­tions build­ing on foun­da­tions that gen­er­ate huge mo­men­tum, weather global and lo­cal storms and drive in­no­va­tion at un­prece­dented lev­els. En­sure you com­mu­ni­cate ef­fec­tively, since fail­ing at this is a dis­as­ter for all the stake­hold­ers in the com­pany. If an ob­jec­tive t hird part y i s needed to sup­port you in this process, find a per­son who has em­pa­thy for fam­ily busi­nesses but speaks for the in­ter­est of the busi­ness and is not emo­tion­ally en­tan­gled in the fam­ily and its his­toric re­la­tion­ships. Pavlo Phi­tidis is CEO of Aurik Busi­ness Ac­cel­er­a­tor (www.aurik.co.za), an or­gan­i­sa­tion that works with busi­ness own­ers to grow their busi­nesses into as­sets of value and a di­rec­tor of Aurik En­ter­prise Devel­op­ment, an or­gan­i­sa­tion serv­ing big busi­nesses with ED so­lu­tions. He is also a reg­u­lar com­men­ta­tor on en­trepreneur­ship and busi­ness devel­op­ment on Talk Ra­dio 702 and 567 Cape Talk.

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