Ad­ver­tis­ing award

Finweek English Edition - - ADVERTISING & MARKETING -

has be­gun again, and what bet­ter time than now to ex­am­ine the ques­tion of how to win an award. For it’s not just a mat­ter of do­ing some great ad­ver­tis­ing, hand­ing it in and wait­ing for the ap­plause.

Equally im­por­tant is the back­ground work you do to pro­mote your­self and your agency as an ex­pected source of cre­ative ge­nius. If the gen­eral view is that Bloggs & Bucket is not cre­ative, it won’t win what it de­serves even if it pro­duces the best ad in the his­tory of mankind.

Then there’s the vi­tal ques­tion of how you package your en­try. Of course, judges don’t rate an en­try on the qual­ity of its pack­ag­ing. But they can’t help be­ing in­flu­enced. You prob­a­bly can’t win an award on the pre­sen­ta­tion of your en­try, but you might lose on a bad one.

The Dig­i­tal Mar­ket­ing and Me­dia As­so­ci­a­tion is hold­ing a half-day sem­i­nar on the sub­ject on 25 April. Speak­ers will in­clude award-win­ners like Gra­ham War­sop, Fran Luckin and Rob McLen­nan, judges like An­drew Hu­man (Lo­eries), Tony Koen­der­man ( AdRe­view) and oth­ers too numer­ous to men­tion. To book, phone Teresa Vi­tale at 011 454 3534, or email tvi­tale@dmma.

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