Finweek English Edition - - ADVERTISING & MARKETING -

were once the stan­dard butt of stand-up co­me­di­ans, but to­day a used car sales­men is more trusted than a banker, ac­cord­ing to a sur­vey con­ducted in 26 coun­tries. In a top­sy­turvy world, where sport­ing heroes like Os­car Pis­to­rius and Lance Arm­strong de­stroy our faith with a sin­gle shot, peo­ple have for­got­ten how to trust or who to trust. This doesn’t need to be so, says Ann Nurock, back in South Africa af­ter her un­happy stint in Canada. Nurock was CEO of Grey South Africa be­fore her

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