CHOOSE ONE OR TWO SPECIFIC PROJECTS.
Interns are great for project-based work. Anything with a clear beginning, middle and end is a good place to start – and if that project lasts between four and eight weeks, even better. Bringing a marketing intern on board “to beef up marketing” or a sales intern “to increase leads” is vague and intimidating. Instead, hire a marketing intern to launch a digital marketing campaign for college students or a human resources intern to update the employee handbook.
The more discrete and concrete the project, the easier it is to identify objectives, give guidance and measure results. And the better aligned the project is with the overall mission of your organisation, the happier your interns will be – they want to know that their work is critical to the operation, so don’t come up with a project just for the sake of keeping someone busy. Mean it.