Finweek English Edition - - MANAGEMENT -

In­terns are great for pro­ject-based work. Any­thing with a clear be­gin­ning, mid­dle and end is a good place to start – and if that pro­ject lasts be­tween four and eight weeks, even bet­ter. Bring­ing a mar­ket­ing in­tern on board “to beef up mar­ket­ing” or a sales in­tern “to in­crease leads” is vague and in­tim­i­dat­ing. In­stead, hire a mar­ket­ing in­tern to launch a dig­i­tal mar­ket­ing cam­paign for col­lege stu­dents or a hu­man re­sources in­tern to up­date the em­ployee hand­book.

The more dis­crete and con­crete the pro­ject, the eas­ier it is to iden­tify ob­jec­tives, give guid­ance and mea­sure re­sults. And the bet­ter aligned the pro­ject is with the over­all mis­sion of your or­gan­i­sa­tion, the hap­pier your in­terns will be – they want to know that their work is crit­i­cal to the op­er­a­tion, so don’t come up with a pro­ject just for the sake of keep­ing some­one busy. Mean it.

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