CRAFT YOUR SALES PITCH.
Even if you think your organisation’s value proposition is obvious, dig deeper. Think hard about what a 20-something is going to get out of eight to 10 weeks of working side by side with you or your colleagues.
What will your intern walk away with? What skills and insights will he learn on the job that will help shape his career path, strengthen his network or help him decide once and for all that your industry is the way to go? How much fun will he have?
Make sure you communicate your value proposition to potential interns up front and hold yourself to the standards you set as the summer goes on.