Finweek English Edition - - BUSINESS -

If US stats are any­thing to go by, two out of three com­pa­nies be­gin in a spare bed­room, garage, or pos­si­bly even a bath­room. In fact, that’s how com­pa­nies as var­ied as Ap­ple, Bask­inRob­bins ice cream, Mi­crosoft, Hall­mark cards, the Lil­lian Ver­non on­line gift cata- logue and Purex laun­dry prod­ucts got go­ing. Thanks to the In­ter­net, run­ning a com­pany from home is now more doable and pop­u­lar than ever be­fore.

How­ever, op­er­at­ing a home-based busi­ness also comes with its own unique chal­lenges. How many times have I had a client on the phone when my kids started fight­ing, the neigh­bour­hood tom­cat be­gan his pierc­ing mat­ing calls or there was the loud, un­mis­take­able jin­gle of the ice cream truck driv­ing up and down our streets? What about the bat­tle to keep work sep­a­rate from fam­ily and per­sonal life? And

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