Hope this helps to clear ar up any confusion. over-reac over-reaching. While there’s tremen tremendous value in a brand brand’s trademark mark, tobacco com companies are going to have to a adapt to
the new legis legislation or die. I doubt that our constitution will curtail the proposed legislation.
I’m normally vehemently free-market, but in this case, Government intervention to educate on the dangers of smoking and downplays the glamour angle (which the tobacco companies have exploited very profitably for decades) is definitely required. It’s unfortunate that brand trademarks have to suffer as a result, but I don’t agree that they’re “irrelevant pawns in the game” – by your own admission, brand trademarks are highly powerful and emotive, and are absolutely fair game.
For what it’s worth, I’m not anti-smoking, but I do believe that the tobacco industry is enormously exploitative and crafty and has for decades targeted the youth with highly persuasive, emotionally charged advertising. I don’t think that’s okay.