Don’t worry about big titles in a small start-up with a small team. A funder wants you in the business building it, hands-on, 16 hours a day! The title is offputting since he wants to see a lead entrepreneur who will be hands-on in the early phase of the businesses growth, a finger on the pulse of every aspect. are entirely unique. No one out there does what we do. We have more features than anyone else, and so you go on raving about your product or service. The right answer has nothing to do with features and uniqueness. You can rest assured there are competitors, many of them will be found on Google within two minutes.
Competition happens in the customer’s mind. The best product does not win. Look at Madonna; the top female artist in the world’s earnings rank. There are thousands of women with better voices, better singing capability but can’t touch her on any level. The packaging of Madonna in the minds of her fans is all that counts and that shows in her ranking and her pocket!