MR PRES­I­DENT

Finweek English Edition - - BUSINESS -

Don’t worry about big ti­tles in a small start-up with a small team. A fun­der wants you in the busi­ness build­ing it, hands-on, 16 hours a day! The ti­tle is off­putting since he wants to see a lead en­tre­pre­neur who will be hands-on in the early phase of the busi­nesses growth, a fin­ger on the pulse of ev­ery as­pect. are en­tirely unique. No one out there does what we do. We have more fea­tures than any­one else, and so you go on rav­ing about your prod­uct or ser­vice. The right an­swer has noth­ing to do with fea­tures and unique­ness. You can rest as­sured there are com­peti­tors, many of them will be found on Google within two min­utes.

Com­pe­ti­tion hap­pens in the cus­tomer’s mind. The best prod­uct does not win. Look at Madonna; the top fe­male artist in the world’s earn­ings rank. There are thou­sands of women with bet­ter voices, bet­ter singing ca­pa­bil­ity but can’t touch her on any level. The pack­ag­ing of Madonna in the minds of her fans is all that counts and that shows in her rank­ing and her pocket!

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