HORSES FOR COUR­SES

Finweek English Edition - - BUSINESS -

All busi­nesses go through a cy­cle of de­vel­op­ment, and as they grow, the cy­cle re­peats it­self and is never-end­ing. You start up your busi­ness, you build it and you grow it. If you don’t re­peat this process with new strate­gies, prod­ucts or cus­tomer groups, you will even­tu­ally ma­ture and go into de­cline. Each of th­ese stages has dif­fer­ent fund­ing re­quire­ments and car­ries dif­fer­ent risks for fun­ders. Make sure you f ind a fun­der suited to your busi­ness life­cy­cle stage oth­er­wise you will be wast­ing your time, his time and demon­strat­ing your own in­abil­ity to mea­sure, match and source re­sources for your busi­ness.

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