HORSES FOR COURSES
All businesses go through a cycle of development, and as they grow, the cycle repeats itself and is never-ending. You start up your business, you build it and you grow it. If you don’t repeat this process with new strategies, products or customer groups, you will eventually mature and go into decline. Each of these stages has different funding requirements and carries different risks for funders. Make sure you f ind a funder suited to your business lifecycle stage otherwise you will be wasting your time, his time and demonstrating your own inability to measure, match and source resources for your business.