THE IPAD CHAL­LENGE

Finweek English Edition - - MANAGEMENT -

To­wards t he end of 2011, FNB a nnounced t hat i t would start of­fer­ing Ap­ple i Pads and i Phones to its cus­tomers at re­duced rates, with the aim of pro­mot­ing ac­cess to elec­tronic bank­ing. To achieve this aim, each de­vice would come pre-loaded with FNB’s bank­ing app. The strat­egy was a huge suc­cess. By the end of Fe­bru­ary 2012, FNB was sel l i ng an i Pad ev­ery minute, and the

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