YOU ARE CUTTING PRICE IN ORDER TO MAINTAIN CASH FLOW
This is a common problem in a tough economy, but it’s a dangerous strategy as Andre found in his construction business. He quotes low, to keep the cash coming into the business. But to cover the cost of doing the job (buying materials, paying his workers and so on), he needs to sign up another customer quickly. So he discounts again, to keep the money f lowing in. Rather, build deeper relationships with your clients. Trust is an important factor in a client’s buying process and customers will pay a small premium for the comfort of working with someone they trust. over that period, 40m cellphones came onto the market, the majority of them into the hands of consumers who never before had a physical address. Where was the innovation and adoption of new technology to replace paper-based promotions? Today, we are fighting an uphill battle to turn his business around.