YOU ARE NOT KEEP­ING UP WITH NEW TECH­NOL­OGY

Finweek English Edition - - BUSINESS -

We are op­er­at­ing in times of rapid change. The rapidly evolv­ing tech­nol­ogy doesn’t just af­fect those of us in­volved in me­dia or IT – it af­fects all of us. The trou­ble is, it’s hard to keep up and hard to change. Of­ten, we deny there’s a prob­lem. How many mu­sic store own­ers said: “Peo­ple will al­ways want to buy CDs…” just be­fore they went out of busi­ness? De­nial won’t save you; adap­ta­tion will!

We have a client who has been in­volved in di­rect mail for the past 14 years. And

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