“The bulk of our busi­ness still comes from door-to-door mar­ket­ing and from vis­it­ing doc­tors’ surg­eries.”

Finweek English Edition - - BUSINESS -

Bo­letha Med­i­cal was re­cently se­lected as one of the ben­e­fi­cia­ries of Me­dia24’s R24m Space to Grow so­cial re­spon­si­bil­ity ini­tia­tive. As part of this pro­ject Me­dia24 pro­vides small busi­nesses with R1m of ad­ver­tis­ing space in its print and on­line pub­li­ca­tions to pro­mote their busi­ness. Twelve SMMEs get the chance to grow their busi­nesses as part of this small busi­ness de­vel­op­ment ven­ture. Floyd says be­ing cho­sen as one of the ben­e­fi­cia­ries is a ma­jor ac­com­plish­ment for their small busi­ness. “We be­lieve that the cam­paign ex­po­sure will help to at­tract new clients and grow our pro­file. Be­ing an en­tre­pre­neur has not been easy. Many times it felt as if my spirit was bro­ken. My wife, Pa­tience, has been a huge sup­port and al­ways en­cour­aged me by say­ing that it’s not how you start that counts, but how you fin­ish.”

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