Finweek English Edition - - LOCAL - Up by down by 4.2% 18.66% in Jan­uary Up by 13.6% up by 2.67% in Jan­uary down 6.01% in Jan­uary down 3.52% in Jan­uary* up 12.55% down 1.37% down 4.62% down 18.38% up 14.92% up 0.36% Nick van der Leek



3. 4. 5. 6. 7. 8. 9. 10. (*Note: In 2011 China was 8th on this list. Chi­nese tourist num­bers to SA have in­creased by a mas­sive 56% be­tween 2011 and 2012. The in­tro­duc­tion of di­rect flights be­tween Jo­han­nes­burg and Bei­jing partly ac­counts for this.) United King­dom 2011/ 12: to 480 000. But

(year on year), due to eco­nomic re­ces­sion. United States 2011/12: to 327 000. And 330 ar­rivals) Ger­many 201 1 / 1 2: Up 1 3% t o 266 0000, but (21 101 ar­rivals) China Brazil: France: Aus­tralia: The Nether­lands: In­dia: Canada:

(21 $130 000m in ODA dis­bursed glob­ally in 2012, in other words 0.09% of to­tal ODA. For a sec­tor that is re­spon­si­ble for 9% of global gross do­mes­tic prod­uct (GDP), 30% of to­tal world ex­ports in ser­vices and one in ev­ery 11 jobs world­wide, that seems hardly enough. As a sec­tor, we have a ma­jor task ahead of us to con­vince the OECD De­vel­op­ment As­sis­tance Com­mit­tee, the World Bank, re­gional de­vel­op­ment banks, de­vel­oped-coun­try donors and other United Na­tions agen­cies of our sec­tor’s im­por­tant con­tri­bu­tion to poverty erad­i­ca­tion, the green econ­omy and the achieve­ment of the Mil­len­nium De­vel­op­ment Goals.”

More ODA money for South African tourism would be wel­come, and so would an ap­pro­pri­ate lo­cal ap­proach. At the mo­ment, hubris at var­i­ous lev­els is in­ter­fer­ing with our abil­ity to see the mar­ket for what it is, which makes it harder to get it to where it might con­ceiv­ably be in fu­ture.


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