TOURIST SOURCE COUNTRIES
3. 4. 5. 6. 7. 8. 9. 10. (*Note: In 2011 China was 8th on this list. Chinese tourist numbers to SA have increased by a massive 56% between 2011 and 2012. The introduction of direct flights between Johannesburg and Beijing partly accounts for this.) United Kingdom 2011/ 12: to 480 000. But
(year on year), due to economic recession. United States 2011/12: to 327 000. And 330 arrivals) Germany 201 1 / 1 2: Up 1 3% t o 266 0000, but (21 101 arrivals) China Brazil: France: Australia: The Netherlands: India: Canada:
(21 $130 000m in ODA disbursed globally in 2012, in other words 0.09% of total ODA. For a sector that is responsible for 9% of global gross domestic product (GDP), 30% of total world exports in services and one in every 11 jobs worldwide, that seems hardly enough. As a sector, we have a major task ahead of us to convince the OECD Development Assistance Committee, the World Bank, regional development banks, developed-country donors and other United Nations agencies of our sector’s important contribution to poverty eradication, the green economy and the achievement of the Millennium Development Goals.”
More ODA money for South African tourism would be welcome, and so would an appropriate local approach. At the moment, hubris at various levels is interfering with our ability to see the market for what it is, which makes it harder to get it to where it might conceivably be in future.