BRAND SPOOFING 101
BEER DRINKERS might recall the case of SABMiller versus Justin Nurse, the small-business owner who mocked the brewing giant’s Black Label brand by releasing a series of T-shirts sporting the words “Black Labour, White Guilt” in a font and styling that bore an uncanny resemblance to the original. While media had a field day with the story, which pitted a young entrepreneur against a large multinational, it seems the media has now become the subject of brand spoofing itself.
The Star has f allen victim to a series of bogus street pole posters sporting the newspaper’s masthead but carrying sensational headlines such as “ANC is racist, says Zuma” and “Zuma hates the Guptas”. The group is allegedly campaigning for editorial change at the newspaper. The Star has responded by opening a case of malicious damage to property against the as-yet unknown perpetrators.