In­flu­en­tial

Finweek English Edition - - ADVERTISING & MARKETING - Has

dis­placed the Sun­day Times as the coun­try’s most in­flu­en­tial and most quoted medium? Ac­cord­ing to Me­dia Tenor, a me­dia mon­i­tor­ing or­gan­i­sa­tion, the an­swer is yes. Me­dia Tenor com­piled a list of the most in­flu­en­tial me­dia by analysing 2 422 quotes in var­i­ous lo­cal me­dia dur­ing 2012.

“City Press edi­tor Fe­rial Haf­fa­jee’s ro­bust ap­proach to de­bate re­gard­ing ‘The Spear’ and comment on po­lit­i­cally laden is­sues such as trans­for­ma­tion, me­dia reg­u­la­tion and SA’s national lead­er­ship has seen the pa­per dis­tin­guish­ing it­self from other agenda set­ters and be­ing in­creas- i ngly as­so­ci­ated with hard- hit t i ng jour­nal­ism and con­tent,” says Me­dia Tenor re­searcher Rieyaad Hart­ley.

Haf­fa­jee, who has over­seen a ma­jor re­design and mar­ket repo­si­tion­ing of the pa­per, says this was “a wel­come boost for us in our aim to be world-class and to set the l ocal news agenda”. The Sun­day Times has held the num­ber one spot for the past six years.

Me­dia Tenor has been con­tribut­ing to “ob­jec­tive, di­verse and news­wor­thy re­port­ing” for 20 years by bring­ing to­gether the par­ties who both im­pact on and are af­fected by the news.

Christophe Poirier

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.