Rulers

Finweek English Edition - - ADVERTISING & MARKETING -

Four can­di­dates, each with their own mar­ket­ing styles, are on the short list for the Lo­eries Mar­ket­ing Lead­er­ship and In­no­va­tion Award, to be pre­sented in Septem­ber. Two are from the au­to­mo­tive in­dus­try; one is a woman; one is a pre­vi­ous win­ner; one is a mar­ket­ing man­ag­ing di­rec­tor; one comes from the l iquor in­dus­try; and t wo of the can­di­dates (Chicken Licken and Mercedes-Benz) use the same ad­ver­tis­ing agency – Net# work BBDO.

Volk­swa­gen SA mar­ket­ing di­rec­tor Mike Glendin­ning won the award in 2008 for a se­quence of her­alded cam­paigns, i nclud­ing t he uniquely South African 25-year story of t he Ci­tiGolf. But since t hen he has qual­i­fied for con­sid­er­a­tion again af­ter suc­cess­fully han­dling a new se­ries of chal­lenges aris­ing from the 2008 global f inan­cial cri­sis.

Th­ese in­cluded a new gen­er­a­tion of Asian com­peti­tors

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