Four candidates, each with their own marketing styles, are on the short list for the Loeries Marketing Leadership and Innovation Award, to be presented in September. Two are from the automotive industry; one is a woman; one is a previous winner; one is a marketing managing director; one comes from the l iquor industry; and t wo of the candidates (Chicken Licken and Mercedes-Benz) use the same advertising agency – Net# work BBDO.
Volkswagen SA marketing director Mike Glendinning won the award in 2008 for a sequence of heralded campaigns, i ncluding t he uniquely South African 25-year story of t he CitiGolf. But since t hen he has qualified for consideration again after successfully handling a new series of challenges arising from the 2008 global f inancial crisis.
These included a new generation of Asian competitors