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“The big­gest prob­lem we’ve had to over­come in the mar­ket is peo­ple think­ing that re­fur­bished com­put­ers are ‘sec­ond-hand’ or that the ma­chine is go­ing to give them prob­lems,” says Van der Walt. “We rely on word-of-mouth – when some­one buys from us and has a good ex­pe­ri­ence they tell a neigh­bour, friend or fam­ily mem­ber, and that’s how we’ve grown. That’s how we make our sales,” he adds.

The re­fur­bished PCs come with the same war­ranty as a new prod­uct, and there is also a guar­an­tee and swap-out ser­vice to en­sure that con­sumers are happy with their pur­chases. “Our mar­ket is the low-in­come mar­ket and small busi­nesses, but we also sup­ply schools and non-profit or­gan­i­sa­tions through do­na­tions. The com­pany’s vi­sion has been to be able to sup­ply PCs to peo­ple who pre­vi­ously wouldn’t have been able to pur­chase a PC or have ac­cess to IT prod­ucts,” says Just PCs’ founder.

The big boon for the en­vi­ron­ment is that each ma­chine Just PCs re­fur­bishes is one less com­puter that is des­tined for a land­fill. “With the re­cy­cling we do we make sure that ev­ery­thing that can be re­fur­bished is re­newed, and that any items that may be haz­ardous waste are dis­posed of in an eco-friendly man­ner,” he says.

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