Impact businesses and Do-gooders
ENTREPRENEURS: JASON BAGLEY/ADRIAN MYBURGH/RICH MULLHOLAND
and execution company, 21 Tanks) was with the pair and simplified the idea to a notebook. “We ran around bookshops and stationery stores to touch and feel products, because we didn’t want to be just another Moleskine,” Bagley s a y s . The r esu l t is a luxury hardcover notebook, square in shape, with a magnetic f lap, and for each one sold, 10 workbooks are given away to classrooms of kids with the help of Ikamva Labantu. A Capebased NGO that helps vulnerable groups in townships, Ikamva Labant u’s programmes support about 25 000 orphans, youths and seniors.
“We launched just over a year ago and this year, at the beginning of February, we did our first drops of books to schools. We sold out our first run of notebooks – 2 000 HumanWrit.es in four months, which means we were able to donate 20 000 of those Xhosa/ English workbooks to schools,” says Bagley.
The business model HumanWrit. es is trying to achieve is 1:1:1. This translates as a third profit, a third of the revenue spent towards manufacturing and operational costs, and a third to donating books. “We’re nowhere close to that yet – we’re not making profit yet, but this is because we’ve done a lot of give-aways, and we’re still working hard to get the notebooks into retail stores,” says
HumanWrit.es was able to donate 20 000 Xhosa/English workbooks to schools
Bagley, adding: “We’re also introducing a new line of products so that we can achieve our goal of becoming a sustainable, and profitable little company that does good.”