Im­pact busi­nesses and Do-good­ers

HUMANWRIT. ES:

Finweek English Edition - - COVER STORY - Green­pop tree plant­ing

EN­TREPRENEURS: JA­SON BA­GLEY/ADRIAN MY­BURGH/RICH MULL­HOLAND

and ex­e­cu­tion com­pany, 21 Tanks) was with the pair and sim­pli­fied the idea to a note­book. “We ran around book­shops and sta­tionery stores to touch and feel prod­ucts, be­cause we didn’t want to be just an­other Mole­sk­ine,” Ba­gley s a y s . The r esu l t is a lux­ury hard­cover note­book, square in shape, with a mag­netic f lap, and for each one sold, 10 work­books are given away to class­rooms of kids with the help of Ikamva La­bantu. A Cape­based NGO that helps vul­ner­a­ble groups in town­ships, Ikamva Labant u’s pro­grammes sup­port about 25 000 or­phans, youths and se­niors.

“We launched just over a year ago and this year, at the be­gin­ning of Fe­bru­ary, we did our first drops of books to schools. We sold out our first run of note­books – 2 000 HumanWrit.es in four months, which means we were able to do­nate 20 000 of those Xhosa/ English work­books to schools,” says Ba­gley.

The busi­ness model HumanWrit. es is try­ing to achieve is 1:1:1. This trans­lates as a third profit, a third of the rev­enue spent to­wards man­u­fac­tur­ing and op­er­a­tional costs, and a third to do­nat­ing books. “We’re nowhere close to that yet – we’re not mak­ing profit yet, but this is be­cause we’ve done a lot of give-aways, and we’re still work­ing hard to get the note­books into re­tail stores,” says

HumanWrit.es was able to do­nate 20 000 Xhosa/English work­books to schools

Ba­gley, adding: “We’re also in­tro­duc­ing a new line of prod­ucts so that we can achieve our goal of be­com­ing a sus­tain­able, and prof­itable lit­tle com­pany that does good.”

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