Finweek English Edition - - COVER STORY -

Started by web de­sign­ers (and net na­tives), Ja­son Ba­gley and Adrian My­burgh, the story be­gan dur­ing a lunch when the duo started speak­ing about peo­ple who climb Kil­i­man­jaro. At the end of that epic trip lo­cal Tanzanian kids ask climbers for their pens and pa­per be­cause they don’t have easy ac­cess to sta­tion­ary. “I heard this story on the ra­dio and thought: “What if we cre­ated a re­ally rad sta­tionery set for de­sign­ers – a niche set – and give away a sta­tion­ary set for kids each time we sell one?”

Rich Mull­holand (of an ideation

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