CASE STUDY #1:

Finweek English Edition - - MANAGEMENT -

To help launch Pfiz­erWorks, a pro­duc­tiv­ity ini­tia­tive that al­lows em­ploy­ees to out­source bor­ing parts of their jobs, Jor­dan Co­hen put to­gether a small team in­clud­ing his two di­rect re­ports, Tanya and Seth, and started by de­vis­ing a col­lec­tive pur­pose. Fol­low­ing the ad­vice of David Col­lis and Michael Ruk­stad in Can You Say What Your Strat­egy Is? the group worked to­gether to come up with a strat­egy state­ment of no more than 35 words. “Th­ese were the words we were go­ing to live by and we strug­gled over ev­ery clause,” he says. Next, they de­vel­oped met­rics tied di­rectly to their strat­egy. “We had mea­sures for in­puts, out­puts and cus­tomer sat­is­fac­tion, all of which we agreed to,” he

says. Meet­ing those goals was a

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