Finweek English Edition - - MONEY -

For coun­tries like Aus­tralia, SA, Switzer­land and the UK, there didn’t seem to be any for­mal sur­vey data about the go­ing rate for the tooth fairy or tooth mouse. I did come across some in­for­mal polls on Face­book and par­ent­ing web­sites, but th­ese weren’t con­clu­sive.

The US seemed to be the only coun­try with for­mal sur­vey data on the sub­ject. As part of their per­sonal f inance ed­u­ca­tion pro­gramme in the US, Visa con­ducts an an­nual sur­vey about tooth fairy pay­outs. In July 2013, they sam­pled 3 000 ran­dom US house­holds by phone. The sur­vey re­sults were drawn up based on 1 000 of those house­holds with a child younger than 13. So what was the aver­age pay­out per tooth? Based on Visa’s lat­est find­ings, the US tooth fairy is leav­ing a gen­er­ous $3.70 per tooth, on aver­age. In inf la­tion­ary terms, that’s a 23% jump com­pared to 2012’s rate of $3 per tooth, and 42% up on the $2.60 per tooth that the tooth fairy paid out in 2011.

Do the maths: if a child gets the US aver­age $3.70 per tooth, they’ll pocket an as­tro­nom­i­cal $74 for their com­plete set of 20 baby teeth! With her pay­out to chil­dren climb­ing steadily per lost tooth over the last three years, this is one gen­er­ous tooth fairy.

Look­ing at the 13% dip in tooth fairy pay­outs from $3 in 2010 to $2.60 in 2011, many be­lieve this was due to the en­dur­ing f inan­cial slump. Sup­port­ing this the­ory, the spike in the tooth fairy’s gen­erosit y i n 2013 t a l l i es with an im­prov­ing eco­nomic re­cov­ery in the US. Their stock mar­ket is up this year; their

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