Finweek English Edition - - FEEDBACK - Jeremy Samp­son

Two myths of busi­ness are that 1) fig­ures are all hard, and 2) mar­ket­ing data is all soft. Not so.

Just look at some fig­ures in the 19 Septem­ber is­sue of Fin­week.

I no­ticed that your fea­ture ti­tled Sa­sol to fo­cus on home op­er­a­tions refers to a div­i­dend yield of 4%. By page eight of the FinFund sup­ple­ment the lads from Omigsa – no re­la­tion to Obama, but per­haps to Omsa – tell us that the fig­ure is 4.9%, while the stats ta­bles from McGre­gorBFA (page 60 of the sup­ple­ment) say 3.05%. That’s al­ready a con­sid­er­able variation.

But wait, there’s more! Upon googling Sa Sa­sol, the div­i­dend yield is stated as 2.17%, but with the let­ters TTM – not sure what that is, while Div­i­dendIn­vestor.com tells me the div­i­dend yield is 6.50%.

So I have, I be­lieve the term is ‘a spread’ from 2.17 to 6.50%, not in­sub­stan­tial, to say the least.

Now, I am sure there’s a good an­swer, there al­ways is, but it would be good to hear your views, Mr Edi­tor.

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