CHAL­LENGES PUTTING STRAIN ON FRAN­CHISORS

Finweek English Edition - - COVER STORY -

An ob­sta­cle putting strain on fran­chisors is the abil­ity to im­prove the bot­tom line of the over­ar­ch­ing brand with­out shift­ing costs to fran­chisees. As McDon­ald’s strug­gles to sell burg­ers in the US, due to chang­ing con­sumer tastes and ex­pec­ta­tions, healthy eat­ing trends, grow­ing Amer­i­can waist­lines and eco­nomic con­straints, the global chain is des­per­ate to cut costs and has done so by pres­suris­ing its fran­chisees and slash­ing fran­chise num­bers. And now, ac­cord-

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.