START LO­CAL...

Finweek English Edition - - INSIGHT: LOCAL -

Terry Mor­ris ad­vises non-fic­tion au­thors to write f irst, and fore­most, for a lo­cal au­di­ence. “This is the genre with the largest sales in this mar­ket and I think nat­u­rally peo­ple have parochial in­ter­ests when it comes to things like pol­i­tics, cur­rent af­fairs and bi­ogra­phies. In terms of fic­tion, I would say you need to think of a wider au­di­ence than SA be­cause lo­cal f ic­tion sales are un­der pres­sure. Read­ers have such a wide choice of global fic­tion to choose from. I don’t at all ad­vo­cate for writ­ers set-

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