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Finweek English Edition - - MANAGEMENT -

There are var­i­ous meth­ods that com­pa­nies use to screen ap­pli­cants for a po­si­tion when they ap­ply for a new job – the most com­mon be­ing the tra­di­tional My­ers-Briggs per­son­al­ity test and a call to the ref­er­ences listed on their CVs. How­ever, t here are other ways of screen­ing new em­ploy­ees, which in­clude fol­low­ing them on so­cial me­dia plat­forms such as Twit­ter and LinkedIn. Your pro­file pho­to­graph will ei­ther en­tice the po­ten­tial em­ployer to con­tinue look­ing through your long list of ex­per­tise and en­dorse­ments or have them scram­bling for the pri­vacy set­tings to avoid ac­ci­dently com­ing across your ine­bri­ated bikini com­mer­cial shot in the fu­ture.

Ac­cord­ing to Janine Starkey, owner and di­rec­tor of the House of Janine and a pro­fes­sional im­age con­sul­tant, im­age is not what you wear or how you style your hair but ev­ery­thing from your nails, makeup, ac­ces­sories to the con­di­tion of your skin or the de­signer stub­ble that you are cur­rently sport­ing. Starkey has a few sug­ges­tions of how to en­hance your im­age in a pro­file pho­to­graph to make sure your pic­ture is “cen­sored but real”: 1. CON­SIDER YOUR AU­DI­ENCE When de­cid­ing on what kind of photo to upload in that all im­por­tant pro­file pic­ture space on any so­cial net­work, keep in mind who will be look­ing at it and what part of your­self you want them to see. “Your pic­tures should tell your story and speak to each other across the var­i­ous plat­forms. You may not want to use the same pic­ture on all of your pages, but con­ti­nu­ity helps the au­di­ence that sees th­ese pho­tos trust that the per­son you are on­line is the same per­son in real life,” says Starkey. Do­ing some re­search into the in­dus­try you are work­ing and the kinds of pho­tos used on com­pany’s web­sites can help guide you to the kind of look and feel you will want to fol­low. 2. SMILE, SMILE, SMILE Un­less you are aim­ing to look coy and elu­sive, which should be re­served strictly for on­line dat­ing sites, smile! A smile in­vites the viewer in and en­gages them in the pic­ture; it also makes you look ap­proach­able and easy go­ing. There are not many man­agers that are look­ing for high main­te­nance, up-tight em­ploy­ees. If the state of your teeth is an is­sue, a quick touch-up in Pho­to­shop can hide un­sightly gaps and lighten that smoker’s stain. A smile also in­di­cates ac­ces­si­bil­ity, but en­sure that when you do smile you open your eyes. Too many peo­ple screw up their eyes and elim­i­nate the el­e­ment of en­gage­ment that eyes of­fer to the viewer. 3. SPEAK THE LAN­GUAGE Body lan­guage com­mu­ni­cates 70%80% of a mes­sage, with ver­bal com­mu­ni­cat­ing only 20%-30%, so the way you pose for your photo will com­mu­ni­cate how you want to be re­ceived. Hav­ing your arms folded even though you might have a smile, con­veys con­flict­ing mes­sages and makes the viewer un­sure. Keep your arms out of the way and away from your face. A clean, un­clut­tered pic­ture helps de­velop trust in the im­age and in you. Don’t hide your hands, t his i mme­di­ately gives t he im­pres­sion that you have some­thing you don’t want the viewer to see and doesn’t help de­velop trust or ap­proach­a­bil­ity. Starkey notes that, for ex­am­ple, a blonde look­ing to por­tray a strong im­age should keep their shoul­ders square but some­one try­ing to soften a look should have their shoul­der slightly tilted to one side. 4. FASH­ION STATE­MENT What should you wear for a shoot? Stripes, dots and brands are all out. Stick to clean col­ors that don’t de­tract from your face. Stains and wrin­kles are a def­i­nite don’t, so check your out­fit be­fore­hand to make sure none of th­ese ex­ist. Black and white close to your face drain the color away from your face and eyes, so wear ac­ces­sories that are sim­ple yet col­or­ful to keep the fo­cus above shoul­der level if you aren’t go­ing to wear a col­or­ful shirt. Don’t wear tops that go past the col­lar bone. “Show­ing pos­i­tive f lesh en­cour­ages peo­ple to trust you, enough f lesh like fore­arms and col­lar bones are a good thing, out­fits that are too re­veal­ing and, even worse, ex­posed tat­toos of­ten turn em­ploy­ers off,” com­ments Starkey. She also sug­gests that for a cor­po­rate look a jacket can be worn, and not nec­es­sar­ily a blazer – an in­for­mal day jacket still make a pho­to­graph look pro­fes­sional and so­phis­ti­cated. 5. MAKEUP MAL­FUNC­TIONS (IF AP­PLI­CA­BLE) Sil­ver glit­ter should be avoided at all costs and make up should be kept nat­u­ral enough not to de­tract from the face

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