How I got my team to fail more

JA­SON SEIKEN

Finweek English Edition - - MANAGEMENT -

ship has your back.

When I talked about the fail­ure met­ric and free­ing the team to be­come more en­tre­pre­neur­ial, some in the larger PBS or­gan­i­sa­tion trans­lated this as the dig­i­tal group want­ing a li­cense to be undis­ci­plined. So we worked to build a dig­i­tal team that was left brain, right brain: em­brac­ing the non­lin­ear right-brain mojo of a start-up – en­tre­pre­neur­ial, fast-mov­ing, un­afraid of risk – while fil­ter­ing ev­ery ini­tia­tive through the left-brain em­pir­i­cal rigor of goals, met­rics and key per­for-

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