Finweek English Edition - - COVER STORY -

IF, LIKE ED­I­TOR MARC ASH­TON, you find your­self sur­viv­ing on a sta­ple diet of Bovril on white bread and en­ergy drinks at your desk, you need to be aware that you are jeop­ar­dis­ing your in­vest­ment in med­i­cal insurance.

Ac­cord­ing to re­cent re­search from the Bri­tish Med­i­cal Jour­nal, a healthy life­style cou­pled with a bit of ex­er­cise can make a ma­te­rial dif­fer­ence to your long-term health. Bloomberg notes that car­dio­vas­cu­lar dis­eases are the lead­ing cause of death glob­ally, killing at least 17m peo­ple a year, with fa­tal­i­ties pre­dicted to rise to more than 23m by 2030, ac­cord­ing to the World Health Or­gan­i­sa­tion. Re­search from the US Center for Disease Con­trol and Preven­tion (CDC) says that heart disease and strokes can be re­duced by sim­ply cut­ting down on al­co­hol and adopt­ing healthier life­style habits. As the graphs from Dis­cov­ery Vi­tal­ity on page 12 show, un­healthy life­style choices are go­ing to be a ma­jor killer over the next 10 to 20 years.

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