The digital age has witnessed the evolution of a trader run full circle in terms of how markets are accessed. Where in the beginning, an investor or trader would phone his/her broker to make a transaction, online trading is turning to phones and other mobile devices, a trend that IG has been tracking closely. According to its figures from the beginning of the year, 19% of dealing transactions placed by IG clients were via mobile devices, while the most recent report shows that the figure is now greater than 30%. SA has the second-highest smartphone penetration in Africa at 19%.
Mature markets like the UK have increased competitiveness in pricing and the need for reliable, on-demand and on-the-move access to financial markets. The younger SA market is now able to reap the rewards of these decades of development as a result of the arrival of international providers that have, and will continue to invest in technology.