TRENDS

Finweek English Edition - - TECHNOLOGY -

The dig­i­tal age has wit­nessed the evo­lu­tion of a trader run full cir­cle in terms of how mar­kets are ac­cessed. Where in the be­gin­ning, an in­vestor or trader would phone his/her bro­ker to make a trans­ac­tion, on­line trad­ing is turn­ing to phones and other mo­bile de­vices, a trend that IG has been track­ing closely. Ac­cord­ing to its fig­ures from the be­gin­ning of the year, 19% of deal­ing trans­ac­tions placed by IG clients were via mo­bile de­vices, while the most re­cent re­port shows that the fig­ure is now greater than 30%. SA has the sec­ond-high­est smart­phone pen­e­tra­tion in Africa at 19%.

Ma­ture mar­kets like the UK have in­creased com­pet­i­tive­ness in pric­ing and the need for re­li­able, on-de­mand and on-the-move ac­cess to fi­nan­cial mar­kets. The younger SA mar­ket is now able to reap the re­wards of these decades of de­vel­op­ment as a re­sult of the ar­rival of in­ter­na­tional providers that have, and will con­tinue to in­vest in tech­nol­ogy.

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