Some companies put a lot of effort into their social networking presences, but until now haven’t been able to receive direct reward for it. It’s also diff icult to separate the real inf luencers online from the blowhards who buy followers. Webfluential is a start-up that wants to change that by rewarding inf luencers on social networks and helping communicators to connect with them.
The lines between traditional PR and marketing have blurred in the online world and it’s also become more difficult to tell who the real inf luencers are online. Go to big f lashy events right now and you’re as likely to bump into a famous radio DJ with hundreds of thousands of Twitter followers as well as a blogger with hundreds of followers who is nonetheless a legend in their own bath time. And do the numbers matter? Surely quality is more important than quantity?
These are vexing times for the corporate communications fraternity – and the people at Webfluential know it, which is why they’ve developed a platform that aims to distinguish the web wannabes from the legitimate celebrities.
Finweek sat down with Webfluential founders Mike Sharman and Murray Legg to unpack the service, which has already picked up international attention in its f irst few weeks out in the wild.
Sharman says that the platform hopes to appeal to both inf luencers and the companies who want to reach them. With Webfluential you can pay people to tweet, although there’s more to it than that.
Companies pay to use Webfluential where they can manage campaigns and events and identify the right inf luencers to work with on these. The system even facilitates inviting people to an event and handles the RSVPs.
Once a campaign has been established, the system helps communicators identify the right inf luencers to work with. The inf luencers themselves need to sign up for the service
Mike Sharman Murray Legg