In on social
and opt in to being communicated with. They can then choose to participate in campaigns and will be paid for their contributions.
Sharman and Legg said that DJ Fresh was one of the biggest South African celebrities to sign up for Webfluential of his own volition. With over 450 000 followers, the 5FM DJ’s tweets also won’t come cheap, although the Webfluential team doesn’t want to share exact numbers. This is something that is decided on by the inf luencer and advertisers, although the system does make recommendations.
Webfluential also uses an algorithm to distinguish real followers on social networks from fake ones and identify the true reach that someone has on Twitter, for example. It also identifies areas of interest so that you don’t invite the famous host of a cooking show to a launch for a new car oil, or whatever.
In its f irst three weeks, Webfluential managed to get 300 South African inf luencers signed up to the platform and has attracted some individuals from other countries too. Sharman and Legg said that the ambition is to be globally available from the get-go. The platform also has some agency clients signed up and already using the platform too.
Webfluential has also analysed 2.1m tweets so far as it gets smarter about who is tweeting about what. The platform also monitors and integrates with Facebook, Instagram, YouTube and other social media services.
While some will take ethical exception to paying for tweets, Sharman said that Webfluential wants to make things more transparent.
“People are already tweeting about things they like or support. Webfluential wants to promote transparency and enable inf luencers to be rewarded … We will make it obvious when someone is tweeting as part of a campaign,” he said.
As far as we can tell, there’s nothing quite like Webfluential out there already, so this South African start-up may be on to something big.