ADVICE A MILLION
of running a Kickstarter campaign, Chris says planning is pivotal. “Plan a lot,” he advises. “Then double your planning. Then, when you think you’ve got it all planned, plan some more. I don’t think we would have been successful if we winged the entire thing. We planned before the Kickstarter, we planned during and we had to plan for after the Kickstarter as well.”
He also says not to underestimate the production of physical goods. Many campaigns raise a fair amount of money only to spend it all on the production of Kickstarter rewards.
Nic says that even though it’s scary, you can’t be afraid. “We run a business, we’ve got responsibilities and I’m taking my partner out to work on another project. You’ve got to be brave to do it!”
“If you’re passionate about something, turn it into a business,” he continues. “But you also have to be very cautious about it. We tested the water first; we built up a fan base. If we launched without that, we would have crashed and burned. Start small, see if there’s a market for it. Do it as a hobby and see if it can turn into a business one day.” cessful projects. He looked at what these projects did well and what they did poorly and built a strategy around the information he gathered “for a long time and every day”. They are convinced their campaign wouldn’t have been successful without these preparations.
The actual Kickstarter campaign only lasted for 33 days. If the campaign had raised even a single dollar less than the $100 000 that they had asked for, they wouldn’t have received a cent – making those 33 days a tense time. In the end their hard work paid off and they managed to raise roughly R1.5m. They hope the end of 2014 will see the birth of Stasis.