Finweek English Edition - - COVER STORY - IF YOU’RE THINK­ING

of run­ning a Kick­starter cam­paign, Chris says plan­ning is piv­otal. “Plan a lot,” he ad­vises. “Then dou­ble your plan­ning. Then, when you think you’ve got it all planned, plan some more. I don’t think we would have been suc­cess­ful if we winged the en­tire thing. We planned be­fore the Kick­starter, we planned dur­ing and we had to plan for af­ter the Kick­starter as well.”

He also says not to un­der­es­ti­mate the pro­duc­tion of phys­i­cal goods. Many cam­paigns raise a fair amount of money only to spend it all on the pro­duc­tion of Kick­starter re­wards.

Nic says that even though it’s scary, you can’t be afraid. “We run a busi­ness, we’ve got re­spon­si­bil­i­ties and I’m tak­ing my part­ner out to work on another project. You’ve got to be brave to do it!”

“If you’re pas­sion­ate about some­thing, turn it into a busi­ness,” he con­tin­ues. “But you also have to be very cau­tious about it. We tested the wa­ter first; we built up a fan base. If we launched with­out that, we would have crashed and burned. Start small, see if there’s a mar­ket for it. Do it as a hobby and see if it can turn into a busi­ness one day.” cess­ful projects. He looked at what th­ese projects did well and what they did poorly and built a strat­egy around the in­for­ma­tion he gath­ered “for a long time and ev­ery day”. They are con­vinced their cam­paign wouldn’t have been suc­cess­ful with­out th­ese prepa­ra­tions.

The ac­tual Kick­starter cam­paign only lasted for 33 days. If the cam­paign had raised even a sin­gle dol­lar less than the $100 000 that they had asked for, they wouldn’t have re­ceived a cent – mak­ing those 33 days a tense time. In the end their hard work paid off and they man­aged to raise roughly R1.5m. They hope the end of 2014 will see the birth of Sta­sis.

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