Six ways to raise our kids to be entrepreneurs
WE SHOULD BE TEACHING OUR KIDS TO BE RESOURCEFUL, RESILIENT AND CREATIVE, SO THAT THEY CAN CREATE THEIR OWN SUCCESSFUL TOMORROW...
Our generation, our parents’ generation and generations before that, were raised to go to school, get a matric, and get a degree in order to get a job. But the world has changed. Job security, and certainty about tomorrow, no longer exist.
We cannot depend on anyone else but ourselves for financial and career security. Parents along with the educational system should be training children to become entrepreneurs, so that they can create jobs instead of working in jobs for someone else. We should be teaching them to be resourceful, resilient and creative, so that they can create their own successful tomorrow and don’t depend on someone else for their future.
Entrepreneurship leader Cameron Herold has been coaching and mentoring entrepreneurs worldwide for over 20 years, helping them build better businesses. A lifelong entrepreneur from Canada, he has built three $100m+ companies. In Herold’s TEDx talk, he puts forward a compelling business case for parenting and education that unlocks the potential of would-be entrepreneurs – as kids and as adults. The traditional schooling system teaches kids to aspire towards good jobs, to be lawyers, doctors, accountants and professionals in specific fields. The media teaches them to become popstars and celebrities. Most MBA programmes teach MBA students to aspire towards high-paying corporate jobs. However, there are two big f laws with this approach:
Many of the jobs that are commonplace today won’t be around tomorrow, and the jobs that will be around tomorrow, don’t even exist today.
What if your child is bored in school, failing their subjects, or has a knack for selling things to their classmates? Traditional schooling would label a child with this cluster of symptoms as a problem child or a weak student. And the typical school approach would be to give the child extra support or extra lessons in the subjects where they are weak, or to clamp down on their break-time selling activities.
A fantastic home-grown entrepreneurship story is that of 13-year-old Je-Mé Baartjes and her seven-year-old brother Viam, who live in Johannesburg. At the tender age of three, Je-Mé started her own business breeding and selling dwarf rabbits. Parents Charlaine and Neale Baartjes helped Je-Mé to get the business up and running. Their sage advice to their children: choose a business venture that is fun because then it will never feel like work. Taking this to heart, Je-Mé built her business around dwarf rabbits. She had held one for the f irst time in 2003 and was hooked on ‘dwarfies’ ever since. The part of her business that she enjoys the most is playing with the new baby dwarf rabbits. As she says: “It is so much fun that it does not feel like hard work.”
Her parents also taught her the value of having goals and dreams to strive for. From age four Je-Mé’s big dream was to go to Disney World and see her favourite character Goofy. Fast forward to 2011, when, after seven years of breeding and selling dwarf rabbits in her business, Je-Mé had earned enough revenue to pay for a trip to Disney World for herself and younger brother Viam. In 2005 she built her own website