Six ways to raise our kids to be en­trepreneurs

Finweek English Edition - - INSIDE -


Our gen­er­a­tion, our par­ents’ gen­er­a­tion and gen­er­a­tions be­fore that, were raised to go to school, get a ma­tric, and get a de­gree in or­der to get a job. But the world has changed. Job se­cu­rity, and cer­tainty about to­mor­row, no longer ex­ist.

We can­not de­pend on any­one else but our­selves for fi­nan­cial and ca­reer se­cu­rity. Par­ents along with the ed­u­ca­tional sys­tem should be train­ing chil­dren to be­come en­trepreneurs, so that they can create jobs in­stead of work­ing in jobs for some­one else. We should be teach­ing them to be re­source­ful, re­silient and cre­ative, so that they can create their own suc­cess­ful to­mor­row and don’t de­pend on some­one else for their fu­ture.

En­trepreneur­ship leader Cameron Herold has been coach­ing and men­tor­ing en­trepreneurs world­wide for over 20 years, help­ing them build bet­ter busi­nesses. A life­long en­tre­pre­neur from Canada, he has built three $100m+ com­pa­nies. In Herold’s TEDx talk, he puts for­ward a com­pelling busi­ness case for par­ent­ing and ed­u­ca­tion that un­locks the po­ten­tial of would-be en­trepreneurs – as kids and as adults. The tra­di­tional school­ing sys­tem teaches kids to as­pire to­wards good jobs, to be lawyers, doc­tors, ac­coun­tants and pro­fes­sion­als in spe­cific fields. The me­dia teaches them to be­come popstars and celebri­ties. Most MBA pro­grammes teach MBA stu­dents to as­pire to­wards high-pay­ing cor­po­rate jobs. How­ever, there are two big f laws with this ap­proach:

Many of the jobs that are com­mon­place today won’t be around to­mor­row, and the jobs that will be around to­mor­row, don’t even ex­ist today.

What if your child is bored in school, fail­ing their sub­jects, or has a knack for sell­ing things to their class­mates? Tra­di­tional school­ing would la­bel a child with this clus­ter of symp­toms as a prob­lem child or a weak stu­dent. And the typ­i­cal school ap­proach would be to give the child ex­tra sup­port or ex­tra lessons in the sub­jects where they are weak, or to clamp down on their break-time sell­ing ac­tiv­i­ties.

A fan­tas­tic home-grown en­trepreneur­ship story is that of 13-year-old Je-Mé Baart­jes and her seven-year-old brother Viam, who live in Jo­han­nes­burg. At the ten­der age of three, Je-Mé started her own busi­ness breed­ing and sell­ing dwarf rab­bits. Par­ents Char­laine and Neale Baart­jes helped Je-Mé to get the busi­ness up and run­ning. Their sage ad­vice to their chil­dren: choose a busi­ness ven­ture that is fun be­cause then it will never feel like work. Tak­ing this to heart, Je-Mé built her busi­ness around dwarf rab­bits. She had held one for the f irst time in 2003 and was hooked on ‘dwarfies’ ever since. The part of her busi­ness that she en­joys the most is play­ing with the new baby dwarf rab­bits. As she says: “It is so much fun that it does not feel like hard work.”

Her par­ents also taught her the value of hav­ing goals and dreams to strive for. From age four Je-Mé’s big dream was to go to Dis­ney World and see her favourite char­ac­ter Goofy. Fast for­ward to 2011, when, af­ter seven years of breed­ing and sell­ing dwarf rab­bits in her busi­ness, Je-Mé had earned enough rev­enue to pay for a trip to Dis­ney World for her­self and younger brother Viam. In 2005 she built her own web­site

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